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Internetix 2013: Live in Exponential times

Ronnie Apteker, who started Internet Solutions (IS) in 1993, began proceedings by telling the audience about the Nothing for Mahala project, which Ronnie and a number of the IS staffers are involved in. This project is a film made for non-commercial purposes as part of a national campaign around values and money. It comes out on 4 October at cinemas around the country.

“Nedbank is the primary sponsor, along with the SABC, of a fantastic journey where a bunch of artists and people from the world of NGOs got together and told the story about what it means to succeed in life,” said Apteker.

“There are a lot of rich people all over the world at who everyone looks, and asks: ‘What did they do to get this money?’ You look at some of the new-age billionaires in the world today and you wonder what they did to amass all this wealth.

“Unfortunately, people today aspire to becoming rich without having done a stitch of work. It’s a big challenge in the world today as people aspire to this. The Nothing for Mahala project’s message is that without hard work, you won’t be successful in life: ‘There’s nothing for nothing’”.

Author: Lia Marus is the editor of HR Pulse. She has a BA in French, Italian and Linguistics from UCT, an MA in translation from Wits and a Postgraduate Diploma in Management from the Wits Business School. She is currently studying towards her LLB through Unisa. Lia started her career off in corporate communications, where she worked as a sub-editor, researcher and marketing coordinator. She then heeded the call of the publishing world and went into the business-to-business publishing field. She worked as a sub-editor as well as a chief sub-editor. Before joining ITWeb, she managed an HR guidebook at a leading international publishing company.