Graylink partners with Zao for referral recruiting
- Published on 29 Aug 2013
- HR Pulse News Desk
Graylink, a web and mobile recruitment software provider, has partnered with Zao.com, the referral recruitment leader.
Matthew Gray, head of business development at Graylink, says the move is an important one as referrals are a critical part of the recruitment sourcing process, and have been the number one source of hires globally for a good number of years. The problem is that employee engagement in referrals is very low, causing companies to miss out on this valuable source of hire.
“Zao allows companies to use employees’ business networks, as well as social media networks, to engage more employees, automate the referrals process and strengthen their social recruiting channel, which is already companies’ best channel for finding new talent,” says Gray.
Ziv Eliraz, founder and CEO of Zao.com, says that research shows time and again that referred candidates are generally more productive, stay for longer and are less likely to quit their jobs.
“Job seekers have gone social with 52% of job seekers using Facebook to find work, while one in five people have seen a friend of their share a job on a social network. Zao helps companies focus on referrals first, before reverting to lower-quality sources of hire,” he says.
