HR Pulse

Is there a difference between Brand Management and Brand Leadership? How does clarification of these terms help you grow your business? Understanding the greater concept of branding within the marketing environment will assist you and your staff members to focus on the development of successful brands and achieving the goal of Brand Leadership.

Course Content

• Marketing in the 21st Century
• Introduction to Branding
• Understanding Brand Equity
• Measuring Brand Equity
• Creating competitive advantage
• Brand Management vs. Brand Leadership
• Why Integrated Marketing Communication?
• Targeting and Positioning – the impact on your brand
• Analysing Brand Elements
• New Brands vs. Brand Extensions
• Managing brands Over Time
• Internal Branding
• Measuring the value of Brands
• The Future of Brands – where to from now?
  
  

Who should attend?

Current brand managers conscious of gaps in their knowledge and wanting to improve their knowledge

People from other departments who would like to a basic understanding of Branding or those interested in pursuing a career in branding

Newly appointed Brand or Product Managers