Umvuzo Health strengthens its service team across the country
Umvuzo Health, one of the leading medical schemes in the low-cost arena, has made a major commitment to strengthening its service across the country.
Umvuzo Health, one of the leading medical schemes in the low-cost arena, has made a major commitment to strengthening its service across the country.
The change in the service model from Client Liaison Officers, who were geographically focused, to Key Account Managers further promotes Umvuzo’s philosophy of truly being dedicated to our clients. This decision is driven by the fact that we want to offer our clients the best value for money.
The move to the key account management approach has many benefits, both from a sales and marketing, as well as customer, perspective.
From a sales and marketing perspective, the benefits are: improved client insight, better understanding of the client needs, understanding of utilisation patterns, better product knowledge, better access to marketing material, and provision of a clear link between business plan strategy and customer strategy. From a customer perspective, the benefits of this move are: better product information, better information on services, better understanding of processes and provision of resource input.
Umvuzo has 7 Key Account Managers dedicated to specific accounts. On the ground, our clients and members will experience a more focused and consolidated approach as far as education, communication as well solving their problems is concerned. This strategy will assist us to be better attuned to our members’ needs as well as gain some invaluable insights. The data gathered from this approach can be used in many different areas of the organisation, the most important being how to best serve our members.
'In the medical aid industry, there is very little that distinguishes one medical aid product from the other. Very few medical aid products, if any, offer very unique benefits. Therefore, we believe that the way we render service to our members will be what distinguishes us from the rest, and keep us ahead of the pack,' says Busi Roberts, responsible for Client Service and Marketing at Umvuzo Health.
