HR Pulse

This programme looks closely at the realities, complexities and opportunities for marketers in the direct and digital marketing space. The course will stimulate and challenge any marketers existing view on communication and the overall mix. It will challenge any preconceived notions and misconceptions on how you have previously viewed and segmented your database. Digital marketing is demystified and examines the untapped opportunities available by using this medium.

Course Content

Direct Marketing Principles

• Planning and resourcing for direct marketing
• Database marketing, segmentation, customer service and retention
• The role of marketing research
• Integrated communications for direct marketing
• Direct marketing in different markets
• Evaluating and compiling a direct marketing strategy

Digital Marketing Principles

• Digital and the integrated marketing communication channel
• Research and digital marketing
  
• Digital marketing mediums
  
• Developing a digital marketing strategy
  
• Defining social media
  
• Strategic importance and how your integrated marketing fits in

Who should attend?

All management levels