IMM School of Business Science Public Training Programme in Sponsorship Marketing |
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Tuesday 23 July 2013, 08:00 To Thursday 25 July 2013
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Sponsorship marketing is at the forefront of modern marketing and is growing faster than communication tools. The brand's connection is stronger and more credible. So it's vital to have a strategic “feel” for this discipline. This programme aims to help marketers use sponsorships as integrated marketing communications (IMC) strategies as a means to improve returns on investment. Gain a clear understanding of how to manage sponsorship strategy. |
Location : 33 Frost Avenue, cnr Owl Street Milpark Contact : (011) 628-2000 or
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| The programme runs for 3 days. The fee is R8000. |