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IMM School of Business Science Public Training Programme in Media Strategy and Training

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Wednesday 17 July 2013, 08:00
To Thursday 18 July 2013

This one day workshop is designed to educate those who are involved in the decision making process regarding brand, communication and media strategy. The use of various case studies across a range of product categories will stimulate social media strategic options that are effective and relevant to your markets. How media has and will affect business understanding, the social currency and social platforms, identifying and engaging with online influencers managing a community and managing reputation. Measuring efficacy of social media. Case studies from FMCG to services and beyond.

Location : 33 Frost Avenue, cnr Owl Street Milpark
Contact : (011) 628-2000 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
The programme runs for 2 days. The fee is R6000.

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