Use gamification to find the best candidates for your company
Time to interview the potential candidates for the position that you're trying to fill. The question that is on most interviewers' minds at this point is: "How can I be sure that this person is the best fit for our company?" If you have developed a full recruitment gamification strategy, this will be the next step in the process! While 'games' in essence aren't gamification per se, these can form a vital part for your recruitment strategy provided that you design these well and consider gamification psychology and continued flexible growth principles.
Designing a company-owned recruitment game that takes potential candidates through your company culture and job expectations, tracks and records who they are in a fun and clever way, is potentially a valuable route to investigate. For an employer, creating a recruitment game enables you to attract candidates who match your requirements and corporate culture.
Realistic job previews, video tours and game-like activities are becoming the norm. More and more companies that want to remain ahead of their competitors use 'recruitment games' as an attraction methodology. This encourages more candidates to investigate the intrigue of your company, stay longer when learning about your organisation – and remain curious to hear about your new opening positions because you're fun and interesting.
Both internal and external recruiters are learning from the game world
Understanding that gamification mechanics "points, badges, status, showing progress toward a goal and the development or using of personal avatars" all increase success results in an outstanding way.
Some companies that have used games to enhance their interviewing and selection criteria:
- Reveal by L'Oréal is an online individual business game, which allows you to discover the company as well as yourself. You will play the role of a management trainee and go backstage for 18 months on one of the company's new product launches.
- Trust by Danone is a virtual game where you play the role of the head of a company.
- Moonshield by Thalès offers a fun, innovative way of discovering Tlès and its business activities.
- My Marriott Hotel: Marriott International launched its own Facebook game called My Marriott Hotel. Inspired by the success of Farmville and others, the game simulated running a virtual hotel and kitchen.
Many other organisations have launched interactive games, including IBM's game that has made the press recently with its free simulation; CityOne, an interactive game targeted at business leaders, city planners and government agencies.
We would recommend asking yourselves the following questions:
1. WHY would I use a game at all – what data will the game provide me that will be valuable in my hiring decisions?
2. WHAT would I measure as success factors?
3. What is the acceptable drop-off rate? (There will be a drop-off rate of people who don't like games – and you could lose your potential talent.)
4. What should I do to engage with these people?
Good luck!
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Darryn and Bronwyn (husband and wife team) are energised, passionate and excited to teach gamification in a practical and real way, using fun, to link business, education and life. Combined with 19 years of international and national organisational development, behaviour and change management expertise, they love to share and enable business growth into new and uncharted territories. Come and join their adventure! Visit their website at http://p4d.co.za. |
