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How to develop a health-care strategy

When you look at choosing a financial product - such as a medical aid or insurance scheme - for your employees, you firstly need to conduct a collective needs analysis to determine your employees’ needs.

Many HR managers, benefit and reward specialists make the fundamental mistake of assessing medical aid cover without considering vital components, e.g. claim-use patterns, lifestyle, nutritional and wellness programme aspects. 

Consider these five vital components when you look at medical aid options for your company:

1.    Clinical and treatment protocols,

2.    Administration efficiency,

3.    Financial stability,

4.    Screening and preventative benefits, and

5.    Healthy choice incentives impacting health management.

Genesis EB Solutions has designed a scientific approach to develop a health-care strategy by using instruments such as:

• A collective needs analysis,
  
  
• An analysis of claiming patterns, and
  
  
• Market research.

By following this approach, the company allows clients to select the most “ideal” options and solutions.

Author: Lia Marus is the editor of HR Pulse. She has a BA in French, Italian and Linguistics from UCT, an MA in translation from Wits and a Postgraduate Diploma in Management from the Wits Business School. She is currently studying towards her LLB through Unisa. Lia started her career off in corporate communications, where she worked as a sub-editor, researcher and marketing coordinator. She then heeded the call of the publishing world and went into the business-to-business publishing field. She worked as a sub-editor as well as a chief sub-editor. Before joining ITWeb, she managed an HR guidebook at a leading international publishing company.