IMM School of Business Science Public Training Programme in Business to Business Marketing |
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Monday 02 December 2013, 08:00
To Tuesday 03 December 2013
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Selling to businesses is very different from selling to consumers. Successful businesses look for suppliers who understand their specific needs, and are willing and able to do things differently in order to accommodate them.
Suppliers and customers should become 'partners', rather than parties locked in a transactional relationship, each seeking the highest return from each deal.This course will help delegates understand how businesses make decisions – and how to ensure their marketing strategies deliver what is expected. |
Location : 33 Frost Avenue, cnr Owl Street Milpark
Contact : (011) 628-2000 or
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| The programme runs for 2 days. The fee is R6000. |
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