by Frew Murdoch, 17 Apr
Last week, I spoke about how to strike the balance between employees' desire to express their personal brands on social media and the need to control company brand image and communication. Today, I'm going to address the following: If an employee has used company resources – e.g. work time, Internet bandwidth and intellectual property – to build their personal brand, does the company have claims to the employee's personal brand?
by Lia Marus, 17 Apr
Recently, I interviewed a number of HR managers in the IT industry and asked them what attracts people to work for their companies. Most of them said, without a shadow of a doubt, that their career planning initiatives are their competitive advantage. However, no matter how good the career planning schemes that a company offers are, if a candidate will succeed in his or her chosen career will depend on their attibility.